Privacy Policy — The Yard Hume

Last updated: [Insert Date]

The Yard Hume (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website or otherwise engage with us in relation to our industrial development located at 21 Val Reid Avenue, Hume, ACT.

We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

We may collect the following types of personal information:

Information you provide to us directly

• Name
• Email address
• Phone number
• Business name
• Any details submitted through enquiry forms
• Any information you provide voluntarily when contacting us

Information collected automatically

• IP address
• Browser type
• Device information
• Pages viewed
• Time spent on site
• Referral sources

This may occur through:

• Meta Pixel
• Google Analytics
• Cookies and tracking technologies

Sensitive information

We do not collect sensitive information (e.g., health, race, religion) and do not intend to.

2. How We Use Your Information

We use your information for the following purposes:

• To respond to enquiries about industrial units at The Yard Hume
• To provide project information, price lists, IMs or updates
• To follow up with potential purchasers or interested parties
• To improve our website and marketing
• To run advertising across Meta, Google and other platforms
• To analyse traffic and site performance
• To meet any legal obligations

You consent to us contacting you using the details you provide.

3. Cookies, Tracking & Advertising

We use:

• Meta Pixel
• Google Analytics / Google Ads
• Other digital tracking tools

These tools help us:

• Understand visitor behaviour
• Improve the effectiveness of our advertising
• Measure campaign performance
• Retarget website visitors with online ads

You may opt out of personalised advertising via:

• Facebook Ad Preferences
• Google Ad Settings
• Your browser’s cookie settings

4. How We Store & Protect Your Information

We take reasonable measures to protect your information from unauthorised access, loss, misuse or disclosure.

Information may be stored:

• Securely on our CRM or email system
• In our website backend
• On secure third-party platforms we use for marketing

Only authorised personnel have access.

5. Disclosure of Information

We may disclose your information to:

• Our sales representatives
• Our marketing or digital advertising partners
• Service providers such as email/CRM platforms
• Legal or regulatory authorities, if required

We do not sell or rent your personal information to third parties.

Some service providers (e.g., Meta, Google) may store data overseas.

6. Access & Correction

You may request access to any personal information we hold about you.
You may also request corrections if the information is inaccurate.

To request access or update your information, contact us at:

📧 sales@theyardhume.com.au

7. Your Rights

You may:

• Withdraw consent to marketing communications
• Request deletion of your personal information (subject to legal requirements)
• Disable cookies in your browser

8. Third-Party Links

Our website may contain links to external sites.
We are not responsible for their content or privacy practices.

9. Contact Us

For questions about this Privacy Policy or how your information is handled, contact:

The Yard Hume
📧 sales@theyardhume.com.au
📍 21 Val Reid Avenue, Hume, ACT 2620

10. Changes to This Policy

We may update this Privacy Policy from time to time.
The updated version will be available on this page.